The truth is that in the history of the game these two do not necessarily coexist. That is, when the team is doing well, it does not necessarily mean that its finances are flourishing. We have seen them destroyed countless times after some success. There are, therefore, several factors that need to be set in order for simultaneous success to come, and especially for long-term success. It has to do with duration, plan, management, vision and especially who is in command. So Atletico, at the peak of its history, was happy to have bosses with prudence and insight (Enrique Theretho, Miguel Angel Hill Marin) and, above all, Diego Simeone.
Seven years at the wheel of Rohiblanco
Next January, Tsolo will complete seven years at the helm of Rochiblancos and with his coaching and communication skills, with his personality, passion, taste, he has taken them off the ground. And this conversation has nothing to do with the competitive part, with the style of play that has been analyzed many times, but with combining the influence of the Argentine coach through the successes on the field, with the amazing increase in vertical scale in all financial club indicators.
The previous 24 hours happened two terrifying things in the magical world of modern Atletico. The first was that the members were found by the 80.000 of the 2015, have outgrown the 123.000 and continue. This, along with the wonderful and state-of-the-art ornament of the 68.000 seats exceed the 65.000. That is, the big team appointments could have been double-and-out - sold out. The club gains not only the confidence of the Madeleine supporters who can see them closely, but also the public around the world.
All this, therefore, brought the other huge news, the one that explained that the club's budget for the 2018-'19 season amounted to 403 million euros. This is an incredible number considering that when Simeone took over, the team was in a relegation position and had just been eliminated in the Cup by Albacete, with a budget of less than € 100 million at the time. Respectively, in 2012-'13 he was at 123 and that year they had estimated that they would be over 400 in 2020. Finally, their successes brought them to their goal two years earlier.
Brand names in world football.
So the systems and the racing styles are nice, but in the real discussion now around Simeone and his real contribution to what the club is experiencing, money has come in for good. Basically this is something like the sixth sense even for the ball. That is, without it, one cannot serve the other five. And at the moment, Atletico's senses are more than sharp, which is gradually putting it on the side of the very big brand names in world football.
Something similar has never been experienced again, and that translates into a tremendous amount of television, but also of the La Liga and Champions League. With the new UEFA agreements, they calculate that they can make even 70 million in return on winnings, draws, qualifications, while in the most centralized television management in Spain, they expect more than 110 million a year.
Also, its roster has huge options for everybody interested. Indicatively, in this year's derby with Real, the total value of her players for the first time exceeded that of the fellow. Not of course he needs to sell like he used to. She can now give her stars a good contract and persuade them to stay on the project, as fancy did with the refusal of world champion Antoine Griessman in Barcelona. Nobody wants to leave there anymore. The team is not even considering negotiating for Coke, Grieman, Saul, Hymeneth, Lucas Ernantes, Oblak, Diego Costa, and is paying well for transfers, as did Diego Costa last year and this year with Lemar.
«Wanda Metropolitano»
Debt is the only thorn in all of these wonderful things that happened at "Vicente Calderon" and is still going on at Wanda Metropolitano. It has gone up crazy, exceeding 500 million. In itself, this negative development seems frightening, but in fact it was something planned to happen and it is well arranged. This came from borrowing to build the new stadium and the doses have gone up to 2027, indicating that everything is under control (ed: the largest amount goes to the wealthiest Mexican, Carlos Slim).
With all of the above and the extension of Simeone's contract until 2020, Rochiblancos are objectively collecting all the necessary supplies to take the step further (if they have not already done so). What is this To establish themselves for good in the great powers of Europe. Given the data, their future seems ideal, as they now have all the weapons to prove that this is not a firework of our time. How can they further reduce the distance from Real and Barça and how they really came to stay. And Cholo's biggest legacy will be to keep doing it after his own departure. What is certain, however, is that nothing had happened without his arrival.
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